When we are looking for information, the first thing we do is to “Google It”. Consumers rely on search engines so much that it has become the primary source for garnering new customers and lead generation. Companies spend enormous amounts of the marketing budgets into AdWords marketing but they don’t realize the relevance of optimizing their website and content to be search engine friendly. What is the use of a well-built website if a prospective customer can’t find it

Search engine optimization (SEO) is an organic process of making a company website/blog page/ microsite more relevant and accessible to search engines. A search-engine optimized page is visible on the first page of the search results. If your brand is not there, it’s time for you to connect with us. We, at Ascent Ads, offer comprehensive SEO services that can build traffic to your website by getting it to rank high on search engines.

We undertake two types of search engine optimization activities:

On-Page SEO – Our team of certified SEO specialists, copywriters and website programmers work closely together to strategically integrate keywords into the client’s website. By keywords we refer to a set of words or a phrase that a prospective customer might use to search for any of the company’s product or service. We propose target keyword list to our clients after an in-depth and insightful keyword research. There are many on-page SEO hacks and tricks that we undertake to make our client’s website easily ‘crawlable’ by search engines.

Off-Page SEO – New and less popular websites need to do extensive off-page link-building activities to establish ‘domain authority’ and ‘relevancy’. For this we do many things to scale up quantity and quality of backlinks to the website like social media shares, influencers involvement, guest blogging, community participations etc.

With all brands focussing on strengthening their online presence and reach, Search engine optimization (SEO) should be an inevitable constant in the annual digital marketing strategy.

Google only loves you when everyone else loves you first.

— Somebody Famous